naïf
about naïf
naïf is a dutch brand dedicated to providing natural, worry-free skincare solutions for babies, children, and adults. prioritizing gentle, skin-friendly ingredients, their product range includes essentials like bath oil, body lotion, day cream, and sun protection, all formulated with natural origins to cater to even the most sensitive skin types. beyond individual consumers, naïf extends its commitment to quality care through collaborations with various institutions. their products are featured in esteemed hotels such as the hoxton and four seasons, offering guests a natural skincare experience during their stay. additionally, naïf partners with over 500 daycare centers in the netherlands, including partou and koningskinderen, ensuring that children receive gentle, safe care from an early age.
the founder
naïf was founded by sjoerd trompetter and jochem hes, two fathers who identified a gap in the market for natural, safe skincare products for their children. motivated by the desire to provide high-quality care without compromising on ingredients, they embarked on a mission to develop a brand that parents could trust. their shared vision and dedication have been instrumental in establishing naïf as a reputable name in the personal care industry.
natural ingredients
naïf is committed to using natural oils from seeds and nuts, such as macadamia, sweet almond, coconut, jojoba, and flaxseed oils, ensuring products are gentle and nourishing for the skin.
sustainability
the brand emphasizes eco-friendly practices, including the use of biodegradable materials like eucalyptus fibers in their baby wipes, reducing single-use plastic consumption.
transparency
naïf provides clear information about their ingredients and production processes, allowing consumers to make informed choices about the products they use.
