Naïf Care

Naïf is a Dutch brand offering gentle, effective skincare for babies and kids. Founded by two dads, Jochem and Sjoerd, it emphasizes simplicity, transparency, and sustainability. Naïf’s products are designed to be safe, clean, and environmentally friendly, with a focus on quality and ethics. The brand also embraces humor and the realities of parenthood, aiming to be a supportive resource for families.