babymocs
about babymocs
babymocs is europe’s leading vegan children's shoe and accessories brand, dedicated to sustainability and social impact. offering eco-friendly, vegan leather footwear and stylish accessories, babymocs ensures that families can make ethical fashion choices without compromising on quality or design. beyond creating sustainable products, the brand actively supports social initiatives by providing micro-jobs to help reintegrate homeless individuals into society. with flagship stores in stockholm and a global network of stockists, babymocs is a trusted choice for eco-conscious families worldwide.
the founder
babymocs, founded in december 2018 by swedish entrepreneur frida grundström, is europe's first vegan children's shoe brand. the company was established with a dual mission: to promote sustainability by offering eco-friendly, vegan footwear options for children, and to support social initiatives aimed at reintegrating homeless individuals into society through micro-jobs. under grundström's leadership, babymocs has expanded its product line to include accessories such as sunglasses, hats, and beanies, all crafted from vegan materials. the brand is also a cornerstone of the swedish company ohhappyday, which was founded in november 2018 with the goal of creating projects that contribute to a happier world.
sustainability
babymocs prioritizes eco-friendly materials, offering vegan leather footwear and accessories to reduce environmental impact and promote a greener future.
social responsibility
the brand goes beyond fashion by creating micro-job opportunities for homeless individuals, fostering reintegration into society through meaningful work.
ethical design
each babymocs product is thoughtfully designed for durability, comfort, and style, ensuring that families can make responsible fashion choices without compromising on quality.
