Privacy policy
Effective: January 2025
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This Privacy Policy describes how Tummy Time (the "Site", "we", "us", or "our") collects, uses, and discloses your personal data when you visit, use our services, or make a purchase from tummytime.ch (the "Site") or otherwise communicate with us regarding the site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, tummytime.ch website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
For applicable data protection laws, Tummy Time GmbH, a company incorporated under the laws of Switzerland, in particular the Federal Data Protection Act (FADP), and the EU General Data Protection Regulation (GDPR) is the data controller of your personal data.
Responsible Body:
Tummy Time GmbH
Aliaksandra Ratmoko & Kevin Mendes
Im Chrummacher 7, 8706 Meilen, Switzerland
E-Mail: hello@tummytime.ch
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How We Collect and Use Your Personal Data
To provide and improve our Services, we collect personal data about you from a variety of sources, including directly from you, through automated tracking technologies, and from third-party service providers. The type of information we collect, and use depends on how you interact with us.
We collect certain personal data that you voluntarily provide, for example, when you communicate with us via email or other channels, sign up for newsletters or other materials, purchase our products, or otherwise engage with our Services. Additionally, we collect data through automated tracking technologies to analyze usage, enhance user experience, and for marketing purposes.
Beyond the specific uses mentioned above, we may use the information we collect to communicate with you, process transactions, comply with legal obligations, enforce our terms of service, and protect or defend our Services, our rights, and the rights of our users or others.
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What Personal Data We Collect
The categories of personal data we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal data", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Personal Data We Collect Directly from You
Information that you directly submit to us through our Services may include:
· Contact details including your name, address, phone number, email.
· Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
· Account information including your username, password, security questions and other information used for account security purposes.
· Shopping information including the items you view, put in your cart or add to your wishlist.
· Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Personal Data We Collect about Your Usage
When you visit our Site, we also automatically, and where needed with your consent, collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Personal Data We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with products or services you have requested, to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. Also see the section below, Third Party Websites Social Media, and Links.
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How We Use Your Personal Data
The purposes for which we process the personal data are:
· Providing Products and Services: We use your personal data to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
· Marketing and Advertising: We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and displaying advertisements for our products or services in compliance with applicable law(s). This may include using your personal data to better tailor our Services and deliver targeted advertising on our Site and other websites. To achieve this, we work with third-party vendors, including, but not limited to, Google, Meta (Facebook & Instagram), TikTok, LinkedIn, Snapchat, Reddit, and Pinterest, to display advertisements across the internet. These vendors use cookies, tracking pixels, and similar technologies to serve ads based on your previous visits to our Site and interactions with our ads. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
· Security and Fraud Prevention: We use your personal data to detect, investigate or act regarding possible fraudulent, illegal or malicious activity. Also, we use your personal data to manage, maintain, develop and ensure the security and functionality of our information systems, applications and websites. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
· Communicating with You and Service Improvement: We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interests to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.
GOOGLE ADS
We use Google Ads Remarketing to advertise our products across the internet. Google Ads Remarketing places a cookie on your device to display relevant ads based on the pages you have visited on our Site. You can opt out by visiting Google’s Ads Settings.
META ADS (FACEBOOK AND INSTAGRAM)
We use Meta Ads to deliver personalized advertisements on Facebook and Instagram. This involves sharing data collected through cookies and similar technologies with Meta Platforms. You can adjust your ad preferences in your Facebook Ad Settings. For more information, visit Meta’s Privacy Policy.
TIKTOK, LINKEDIN, SNAPCHAT, REDDIT, AND PINTEREST ADS
We use TikTok Ads, LinkedIn Ads, Snapchat Ads, Reddit Ads, and Pinterest Ads to reach new audiences and retarget past visitors. These platforms collect data via tracking pixels and cookies to show relevant ads.
You can manage your advertising preferences for these platforms here:
- TikTok Ads Settings
- LinkedIn Ad Preferences
- Snapchat Ad Preferences
- Reddit Ad Preferences
- Pinterest Ad Preferences
MICROSOFT CLARITY
We use Microsoft Clarity and Microsoft Advertising to analyze user interactions, including session recordings, heatmaps, and behavioral insights, to enhance user experience, improve our products and services, and market them more effectively. Clarity collects non-personally identifiable information such as mouse movements, clicks, and scroll behavior. Website usage data is captured using first and third-party cookies and other tracking technologies to assess the popularity of products/services and online activity. This information is also used for site optimization, fraud/security purposes, and advertising.
For more details on Microsoft Clarity’s data practices, opt-out options, and how Microsoft collects and uses your data, visit: Microsoft Clarity Terms and the Microsoft Privacy Statement.
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What is the Legal Basis for Processing Personal Data?
When processing your Personal Data for the purposes described herein, we rely on the following legal basis:
- Contract: personal data may be processed by us if this is necessary for the processing and fulfilment of our obligations under contracts (Providing Products and Services).
- Consent: personal data may be processed by us if you have voluntarily consented to the processing at the time, you provide your personal data (Marketing and Advertising).
- Interests: we may process personal data if this serves our legitimate interest, and we have previously determined that the processing is appropriate, reasonable and balanced (Security and Fraud Prevention as well as Communicating with you).
- Legal Obligations and Public Interest: Personal data may be processed by us if this serves the fulfilment of legal obligations or obligations or mandates of public interest.
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Cookies and Similar Technologies
Cookies are small text files that are downloaded to your device when you visit our website or open our marketing-related emails. A cookie typically contains the name of the website from which it originated, the “lifetime” of the cookie (i.e., how long it will remain on your device), and a value, which is usually a randomly generated unique number.
Like many websites, we use Cookies on our Site to collect standard internet log information and visitor behavior information. This data helps us track visitor use of the Site and compile statistical reports on Site activity. For specific details about the Cookies related to powering our store with Shopify, see Shopify’s Cookie Policy.
We use the following categories of Cookies on our Site:
- Essential Cookies: Necessary for the operation of the Site, including enabling core functionalities.
- Analytical/Performance Cookies: Allow us to recognize and count visitors and see how they interact with the Site, helping us improve functionality.
- Functionality Cookies: Enable us to remember your actions and preferences when you return to the Site.
- Targeting/Marketing Cookies: These Cookies are used by us and permitted third-party service providers to tailor services, products, and advertising on our Site and other websites. They track your visit, pages viewed, and links followed to provide personalized advertising. If you do not allow these technologies, you will experience less targeted advertising.
Managing Cookies
You may refuse to accept or withdraw your previous consent to Cookies in two ways:
1. Via our Cookies Banner: When you visit our website, a banner appears allowing you to accept or reject any Cookies that are not strictly necessary. Strictly necessary Cookies cannot be disabled as they are essential for the website to function. You can update your choices at any time through our Cookies tool, found at the bottom of our website.
2. Through Your Browser Settings: Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies. Keep in mind that blocking or removing Cookies may negatively impact your user experience and cause certain features or functionalities to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners. For more information on managing Cookies, visit www.aboutcookies.org.
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How We Disclose Personal Data
In certain circumstances, we may disclose your personal data to third parties for contract fulfillment, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
- To improve products, sites, applications, services, tools and marketing communications.
We disclose the following categories of personal data and sensitive personal data about users for the purposes set out above in "How we Collect and Use your Personal Data" and "How we Disclose Personal Data":
| Category | Categories of Recipients |
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We do not use or disclose sensitive personal data for the purposes of inferring characteristics about you.
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Third Party Websites, Social Media and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Additionally, information you provide in public or semi-public venues—including on third-party social networking platforms—may be viewable by other users of our Services and/or users of those third-party platforms, without limitation as to its use by us or by third parties. The inclusion of such links on our Site does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed within our Services.
We are also present on various social media platforms such as Facebook and Instagram, where we publish and share content about our newest products, product recommendations, and other marketing materials. Please note that the operators of these social media platforms act as independent data controllers, and their respective privacy policies apply.
If you choose to interact with us directly via our social media pages, we collect the information you provide to us—such as when you post, like, comment, or send us a direct message. Additionally, we may access publicly available information on your profile, in accordance with the settings of the social media platform you use.
Third-Party Service Providers
To provide and improve our Services, we may share your data with third-party service providers, including:
· Shopify – for e-commerce transactions and store functionality. See the Shopify Privacy Policy.
· Google Analytics – for tracking website performance and user behavior. See the Google Analytics Privacy Policy.
· PayPal & Twint – for secure payment processing. See the PayPal Privacy Policy and the Twint Privacy Policy.
By interacting with our Site or social media pages, you acknowledge that your data may be processed according to the respective privacy policies of these third-party service providers.
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Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal data about children. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal data of individuals under 13 years of age.
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Security Measures
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” While we implement industry-standard security measures, such as SSL encryption and secure payment processing via Shopify, Twint and PayPal, to protect your data from unauthorized access or misuse, any information you send to us may not be secure while in transit. We recommend that you avoid using unsecure channels to communicate sensitive or confidential information to us.
If you have access to parts of our website or use our services, you are responsible for maintaining the confidentiality of your login details. Any transmission of data is at your own risk, and we cannot be held liable for any unauthorized access or misuse of your information.
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Retention of Your Personal data
We retain personal data to provide our Services, maintain your account, stay in touch with you, comply with applicable laws and regulations to which we are subject resolve disputes or enforce other applicable contracts and policies. We will retain personal data for as long as it is needed for the purpose for which it was collected, or for as long as we are required to do by applicable laws and regulations. The legal retention period is usually ten years from the end of the business relationship. Personal data that we no longer need will be deleted by us.
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Your Rights
Depending on where you live, you may have some or all the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Please note that before responding to your request, we may ask you for proof of identity as explained here below. This allows us to ensure that personal data is not passed on to unauthorized persons. We may also ask you for sufficient information about your interactions with us to enable us to locate your personal data.
- Right to Access / Know: You may have a right to information about whether we process personal data about you and, if applicable, to more detailed information about the use of your personal data and to the ways in which we use and share your information.
- Right to Delete: You may have a right to request that we delete personal data we maintain about you.
- Automated Individual Decision-Making: You may have the right to review decisions about you that have been made solely through automated data processing, including profiling, and that have had legal consequences in connection with you or other material effects on you.
- Right to Correct: You may have a right to request that we correct inaccurate personal data we maintain about you if you believe that it contains incorrect or incomplete information about you.
- Right of Portability: You may have a right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal data or to opt out of the processing of your personal data for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal data.
- Withdrawal of Consent: Where we rely on consent to process your personal data, you may have the right to withdraw this consent. If you decide to withdraw your consent, this does not affect the lawfulness of processing operations that took place before the revocation.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: With your consent, we may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
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Complaints
If you have complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. The Federal Data Protection and Information Commissioner (FDPIC) in Switzerland, and for the EEA, you can find a list of the responsible data protection supervisory here.
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Do We Transfer Your Personal Data to Recipients Outside Switzerland?
Please note that we may transfer, store and process your personal data outside the country you live in, including the European countries, as well as the United Kingdom, and the United States. Your personal data is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal data out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
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Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
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Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us, email us at hello@tummytime.ch or write us at Im Chrummacher 7, 8706 Meilen, Switzerland.
Thank you for shopping with Tummy Time!
