kids concept
about kids concept
kids concept is a swedish design brand founded in 2007, dedicated to creating stylish, functional toys and children’s furniture that spark joy and encourage imaginative play. rooted in scandinavian simplicity, each product is thoughtfully crafted to simplify life for families: durable wooden pieces, role‑play sets, tents, cushions and storage that bring coherence to kid’s rooms and invite creativity. the brand focuses on safe, long‑lasting materials—many products pass down generations—while offering coordinated design themes that let parents easily mix, match and build inviting spaces where children feel at home with a concept‑based approach—star, edvin, neo, aiden, kid’s base and kid’s hub—kids concept offers cohesive collections that make it effortless to style playrooms. each theme blends function and aesthetics: whether it’s a charming towering mammoth rocker, a café playset or a star‑patterned shelf, every piece supports both developmental play and beautiful interiors. sold across thirty countries with europe as its main market, kids concept brings swedish minimalism and childhood wonder to global homes
the founder
kids concept was founded by anna enander and amelie råberg in 2007 under sweden concepts ab. both remain active in the company today, guiding its creative vision and commitment to quality. under their leadership, the brand has grown organically into an international player, combining passion for child development, playful design and design‑driven sustainability
imagination
toys and interiors that open worlds of pretend‑play and creative storytelling.
safety
every item is rigorously tested to meet european standards and designed with child well‑being in mind
coordination
curated concepts and colour palettes that let parents mix and match effortlessly across product lines.
