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Ferflex®

About Ferflex®

Ferflex® is a French family-owned brand revolutionizing wall decor with innovative magnetic solutions. Founded in 2017 by Pauline and Martin, Ferflex® introduced the first magnetic wallpapers, allowing you to transform your walls into interactive, customizable spaces. Their ready-to-use kits include a magnetic wallpaper strip, magnets, and adhesive tape, enabling immediate and creative personalization of your interior. Committed to quality and sustainability, Ferflex® products are 100% made in France, blending functionality with elegant design to inspire creativity in homes and professional spaces alike.

About

The Founders

Pauline and Martin, a couple from the South-West of France and parents of two, combined their talents to create Ferflex®, a brand revolutionizing interior design with magnetic solutions.

In 2013, Martin fulfilled his dream of taking over his father’s 35-year-old magnet business, while Pauline brought her creativity to life with a boutique in Biarritz. In 2016, a conversation about the challenges of magnetic paint sparked the idea for Ferflex®. By 2017, they launched their first magnetic wallpaper—an innovative product that blends style and functionality, allowing users to display photos, notes, and more.

The name Ferflex® reflects “Fer” (iron) and “Flex” (flexibility), symbolizing their versatile, design-forward creations. Pauline and Martin continue to innovate, offering elegant, customizable solutions for modern interiors.

Ferflex® Values

At Tummy Time, we partner with top global brands dedicated to sustainability and baby safety.