welcome to our swiss online baby shop, where parental shopping doesn’t have to be boring! we’re here to make it fun, meaningful, and filled with purpose. we’re thrilled to welcome you into a space where passion for children’s well-being and sustainable living go hand in hand. our mission is simple: help you find beautiful, high-quality items for your little wonders—without ever compromising on safety or the planet. think organic, natural, and pollutant-free products you can actually feel good about.
we’re big on teaming up with mainly european brands that share our values, so every item you find here is carefully chosen with love and responsibility. whether you’re preparing for a new arrival, hunting for a thoughtful gift, or just looking to upgrade your nursery essentials, we’ve got you. consider us your partner in parenthood—with a curated collection and helpful resources to guide you through the wild, wonderful world of raising a family. thanks for being here with us on this journey!
built on trust
backed by values
design
we feature trendsetting designs from up-and-coming designers and well-known brands, ensuring every item looks great.
sustainability
we partner mostly with local & european brands known for organic and natural materials. we prioritize sustainability at every step, from products and packaging to delivery.
safety
our selection of high-quality products ensures everything offered is free from harmful pollutants.



tummy time refers to placing baby on their stomach while they are awake and someone is watching them.
safe to sleep®