jollein
about jollein
jollein, established in 1973 in the netherlands, has been a trusted name in baby textiles and accessories for over five decades. the brand offers a wide range of products, including baby sleeping bags, swaddle blankets, and nursery decor, all designed to combine functionality with contemporary aesthetics. jollein’s commitment to quality ensures that each item is crafted with care, providing comfort and style for both babies and parents. with a focus on innovation, jollein continually updates its collections to meet the evolving needs of modern families. the brand’s dedication to affordability makes it accessible to a broad audience, ensuring that every family can enjoy beautiful and practical baby essentials. jollein’s products are designed to be durable and timeless, making them cherished additions to any nursery.
the founder
the story of jollein began in 1973 when wim smits sr., faced with the bankruptcy of the baby goods textile company he worked for, decided to take matters into his own hands. undeterred, he purchased fabric, converted an old bus into a mobile shop, and started selling his creations to acquaintances, laying the foundation for the family business. wim’s entrepreneurial spirit and dedication to providing quality baby products have been integral to jollein’s growth and success. today, the company remains a family-owned enterprise, upholding the values and commitment instilled by its founder.
quality
jollein ensures that all products are crafted with the highest standards, providing durable and comfortable baby essentials.
innovation
the brand continually updates its collections to reflect contemporary designs and meet the evolving needs of modern families.
affordability
jollein is committed to offering beautiful and practical baby products at accessible price points for all families.
